Promoting the SunshineState
has been a major job for Madison Avenue since the 1880ís with the arrival of
Henry Plant and Henry Flaglerís railroads and the steamboat tours down the St. Johns River.†† The
later development of airplanes and cruise ships increased the image of Florida as a vacation
destination.†† While State of Florida advertisements dominate national media, each
region of Florida developed their image from
the FloridaLand Boom to the present-day.