Promoting the Sunshine State has been a major job for Madison Avenue since the 1880ís with the arrival of Henry Plant and Henry Flaglerís railroads and the steamboat tours down the St. Johns River.†† The later development of airplanes and cruise ships increased the image of Florida as a vacation destination.†† While State of Florida advertisements dominate national media, each region of Florida developed their image from the Florida Land Boom to the present-day.

Tampa in 1909 Board of Trade

St Pete in 1919

Low Key Fancy

Come to Florida
Early State ad

Miami in 1925
Boom Glamour.

Eastern Airlines
NYC-Miami 4 hours


Before the Mouse

Dixie RR Route
Train Until 1950ís

1949 Airplane Ad

Start of Boom

Lakeland Ad
Small Towns Too

1945 Pullman

Last RR Era

Bathing Card

Cypress Gardens

Sarasota City
An Arty Ad

PHOTOGRAPHS by Bob Leonard, Florida History Internet Center. Teachers may use the photographs but please give credit to FHIC.