FLORIDA ADVERTISEMENTS 1900-1950

Promoting the Sunshine State has been a major job for Madison Avenue since the 1880’s with the arrival of Henry Plant and Henry Flagler’s railroads and the steamboat tours down the St. Johns River. The later development of airplanes and cruise ships increased the image of Florida as a vacation destination. While State of Florida advertisements dominate national media, each region of Florida developed their image from the Florida Land Boom to the present-day.

Tampa in 1909 Board of Trade	St Pete in 1919 Low Key Fancy	Come to Florida Early State ad	Miami in 1925 Boom Glamour.
Eastern Airlines NYC-Miami 4 hours	Kissimmee Before the Mouse	Dixie RR Route Train Until 1950’s	1949 Airplane Ad Start of Boom
Lakeland Ad Small Towns Too	1945 Pullman Last RR Era	Bathing Card Cypress Gardens	Sarasota City An Arty Ad

PHOTOGRAPHS by Bob Leonard, Florida History Internet Center. Teachers may use the photographs but please give credit to FHIC.